Downtown Preston in Business

Pennine Lancashire

Venue: Stanley House (Get Directions)
Starts: 04/06/2008 (09:00)
Ends: 04/06/2008 (11:00)

Recognising the need for change to reinvigorate and renew a place is one challenge.  But how can you completely rebrand an area in a way that the community is willing to accept and buy in to; and is it a catalyst for economic development and regeneration?  As the UKs newest city Preston faces similar challenges.  We hear from the creator of the Pennine Lancashire brand and those at the heart of implementing the rebrand.  This is an opportunity to learn the lessons from our East Lancashire neighbours.

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For enquiries please contact us.